FROM THEFOUNDER

Capri, founder of LashMap.

Hi, I'm Capri.

I didn't build LashMap because I'm a lash artist. I built it because I'm an educator and systems thinker who saw a precision problem no one else was solving.

Before LashMap, I was at GlobalLogic in People Ops — building internal systems for my team and learning AI development and prompt engineering alongside the work. Systems thinking and beauty felt like parallel worlds until I realized they weren't.

The problem started as a client. One set would come out beautiful. The next looked fine but never felt quite right. I'd ask for a style and leave with something else — with no way to articulate why. When I went looking for answers, I found something bigger: lash training isn't actually regulated. A tech in Wyoming learns with a completely different focus than a tech in Washington. No shared floor, no common language, no precision infrastructure for a craft that's supposed to be precision work.

So I started building. The first version was a very rough backend. I went through three frontend developers — each told me my Figma screens weren't compatible. So I built it myself. Not because I was qualified. Because I couldn't afford to wait for someone else to say yes.

Why Selina & Co.

My grandmother passed in April 2025. My birthday was the next month. She'd been creative her whole life — always making, always solving problems for the people around her, and always standing in her own beauty. Selina & Co. is named for a woman who believed true beauty is about care, precision, and confidence. I'm building it for my grandmother. For the women in my family. For the artists who are already doing the work at the highest level — and for the clients who deserve to feel their best in their own beauty.

The lash industry has incredible talent. It just doesn't have the tools to deliver consistent, personalized results at scale. No AI. No measurement. No precision infrastructure.

LashMap is my answer to that gap — AI mapping, client CRM, reminders, booking, and payments, all in one tool built for lash professionals. The long-term vision: wearable AR for real-time mapping guidance.

Message Capri.

I hear from lash artists, educators, and beauty-tech builders every week. Tell me what you're working on — or what's breaking — and I'll write back personally.

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